Back in 2019, Netflix released data claiming that 45 million accounts – nearly a third of its total subscribers – had streamed the Sandra Bullock thriller Bird Box in its first week on the platform, a record for a Netflix film.
At face value that statistic was extraordinary. All things being equal, had the Susanne Bier-directed film been released in cinemas, it would have racked up nearly half a billion pounds in just one week based on an average ticket price of £10.
That record has since been surpassed by the 2021 comedy action movie Red Notice, which notched up 328.8 million viewing hours and has been seen by over 50 percent of all Netflix users. As reported by Screencrush, Bird Box took four weeks to rack up its 282 million viewing hours. In contrast, Red Notice surpassed that total in just 18 days.
It was proof of the soaring demand to stream movies at home and equally of the importance to streamers of securing original must-see content.
As for the effect on traditional moviegoing…
You are not signed in
Only registered users can read the rest of this article.
ProAV panel: “Fan engagement through a finger is going to be a complete game changer”
IBC2025 Conference: ProAV solutions provider Diversified hosted a panel examining the convergence of AV strategies in sports and enterprise environments.
Future Tech Stage Summary: Day 3
IBC2025: The third day of the IBC2025 Conference brought together a diverse group of experts and innovators from the media, broadcast, and technology sectors to discuss the transformative potential of emerging technologies, particularly AI, 5G, and cloud solutions. Voxo's AI model reports.
 SR.jpg)
Thelma Schoonmaker: “I have the best job in the world”
Three-time Academy Award-winning editor Thelma Schoonmaker treated IBC2025 to an intimate and insightful overview of her storied career.
Evan Shapiro: “Netflix knows who its competition is”
IBC Conference: Evan Shapiro returned to IBC to remind content companies that their first priority is to go where the audience is.
IBC2025: What to look out for on Day 4
With the arrival of the fourth and final day of the show, IBC2025 reaches its grand finale. Experts, thought-leading talks, and cutting-edge technology buzz throughout the show. Visitors seize the final opportunity of the year to network, solidify partnerships and soak up the last of the available innovative learnings across IBC2025’s 14 halls. To navigate the whirlwind of content innovation, IBC365 has broken down some highlights for the day amongst the panel talks, demos, and masterclasses at Amsterdam’s RAI.
