Media asset management specialist Vida is launching a new module called Media Factory, described as a drag-and-drop workflow automation engine to enable media supply chain teams to orchestrate their content processes and business systems.
Integrated with the Vida Content OS, the module is designed to automate complex processes and eliminate the friction that slows content down.
According to Symon Roue, Managing Director at Vida, the new product represents “the very beginning of a new way of doing things, because previously you had to get a software developer to code these different pieces of software together, whereas now you can effectively drag and drop them in as blocks and link them up”.
Roue is convinced that the possibilities “are mind-blowing. By harnessing the power of agentic AI, teams can automate business processes from routine tasks to entirely new operational models, removing the friction that slows people and content down.”
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