(L-R) Rob Ambrose, Co-Founder, Caretta Research; Grace Boswood, Technology Director - Channel 4; Cristina Gomila, MD, Content and Innovation – Sky; and Sinead Greenaway, Director Broadcast and End User Technology - BBC
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Connective Tech

“Technologies are not drivers, it’s all about what we do with them” – strategy key to making the most of tech advances

By John Maxwell Hobbs13 September 2024

IBC2024: The conference session, ‘Building the Future of Tech’ brought together leading technologists from Chanel 4, Sky, and the BBC to present insights into the way tech innovation and development in their companies is shaped by both internal and external considerations.

Grace Boswood - Channel Four

Boswood, the Technology Director at Channel 4 emphasised that as a commissioning-only broadcaster, “We have partnering in our DNA, and that really translates through to our technology strategy as well,” she said. “I’m not here to have thousands of in-house technologists, but some really, really bright people who can pick the right solutions for us to meet our outcomes.” She feels that this small and agile approach allows them to do things differently.

A key focus is efficiency – Channel 4 is looking for practical solutions that fit as seamlessly as possible into their existing workflows and help them to either “make money or save money.”...

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