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Playout was one of the earliest broadcast functions to embrace the cloud, but cloud-based playout is still far from universal. The economic case for different technological solutions is still evolving.
Channel playout is an area of broadcast technology that has undergone a significant shift in recent times, with the cloud playing an ever-more significant role...
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Today’s rapidly evolving media production technologies have enabled a new wave of creative workflows. With them comes a tsunami of corresponding infrastructure vulnerabilities.
From broadcast to braincast: A new frontier for AI-powered advertising
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The first AI-created adverts are coming to TV as broadcasters look to compete with social media. ITV and Channel 4 explain why they are now scaling up.
5G in broadcast: Standalone capacity to expand broadcasters' horizons
After a few years of stagnation, there are indications that 5G could soon begin to realise its considerable potential for live broadcast, writes David Davies.
Content Everywhere companies drill down on agentic AI
This year’s IBC saw plenty of discussion about the practical applications of generative and agentic AI. This was particularly evident on the AWS stand in Hall 5, where a third of the demos by partner companies were described as agentic AI-driven. This month’s issue provides Content Everywhere companies with the opportunity to explain where and how they are using agentic AI, and how they see it evolving in future.
