MWC 2026
2025 GSMA - MWC

Is the race to 6G being driven by necessity, or FOMO?

6G is coming and promises massive improvements in efficiency across society. But beyond those with vested interests, 6G may not justify either hype or investment. Adrian Pennington reports.

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IBC Content Everywhere: Personalisation and the role of AI

As the battle for views intensifies, streaming providers are increasingly turning to personalisation as a key strategy to attract and retain customers. In this piece, Content Everywhere companies explore this fundamental pillar of the attention economy, how it's changing, and what role AI is set to play.

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