Advertising-supported versus subscription-based services in the video streaming sector was highlighted as a key area of discussion in the January 2024 Content Everywhere newsletter. The topic has also been much in the headlines recently following the introduction of an ad-based tier by Amazon Prime Video.
January has only just come to an end, but we are already looking ahead to the next IBC, which takes place as usual at the Amsterdam RAI in September. In the meantime, Content Everywhere companies are polishing their crystal balls and making predictions about what might lie ahead for the video services and streaming industry in the next twelve months.
As the year draws to a close, it seems an opportune time to ask Content Everywhere companies for their views on the top trends in 2023. As always, key industry players have been keen to respond with comments on how the past year shaped up both for them and the wider industry.
Deltatre, an OTT, digital, and data technology specialist for sport and media, has announced the appointment of Neda Scrini as its new chief people officer.
Jon Dahl, CEO of Mux, said the company’s products have been used at “record scale over the last year”, which he attributed in large part to their adoption by large broadcasters and the fact that Mux is “seeing a lot of success in the world of sport”.
Rick Young, Head of Global Products at LTN, said the company is investing “very heavily” in EMEA as it continues to move beyond its origins as a North American company.
: In September, the media and entertainment industry will once again be heading to the RAI Amsterdam for the annual IBC event. For Hall 5 exhibitors, this year is particularly special as it marks the tenth anniversary of Content Everywhere as the heart of IBC’s coverage of the ever-expanding OTT scene.
Content analysis specialist Spherex is showcasing its artificial intelligence and machine learning-based platform that is designed to assess the cultural fit of film and TV content for distribution in different countries.
Cloud media asset management platform Imagen, which is in the process of being acquired by Thomson Reuters, is set to showcase the latest version of Live Connect, providing rightsholders, broadcasters, teams and leagues with the ability to ingest live feeds for redistribution and archive.
