Anne Morris

Live production technology specialist Appear said it is supporting the live delivery of thousands of camera feeds reaching billions of fans globally during this year’s summer of sports.

Content Everywhere companies are already in planning mode for this year’s IBC, which takes places as usual at RAI Amsterdam in September. Some will also have been working on, or at least taking note of, projects included in the event’s Accelerator Programme, the 2024 iteration of which began last November with a call for challenges, followed by Kickstart Day in March.

Video software provider Accedo has joined forces with Qualcomm Technologies and HBS, a specialist sports broadcast organisation, to accelerate commercialisation of XR sports services via the new XR Sports Alliance.

Media delivery company MainStreaming announced its ongoing collaboration with Stream7 to “provide the scale and performance necessary” for delivering live event broadcasting to millions of concurrent viewers simultaneously.

Media services provider Red Bee Media said it has entered into an agreement with Who’s Watching TV (WWTV) to supply services to WPT, a brand for internationally televised gaming and entertainment with a presence in land-based tournaments, television, online, and mobile.

Video infrastructure solutions provider Bitmovin claimed that its first-quarter figures indicate that 2024 “is a year for growth in the media industry” following a period of economic turbulence.

A recent webinar from IBC365 explored the collision between gaming, esports and television, and how advances in connected TV, streaming and VR pave the way for new forms of media consumption. Pay TV operators and broadcasters are increasingly wondering how gaming and esports might work within their existing businesses. Below, Content Everywhere exhibitors discuss how they are helping providers to meet the challenges, including ensuring low latency, managing high traffic loads, maintaining server stability, preventing cheating and cyber-attacks, and delivering a seamless and immersive user experience.

Swisscom has completed the deployment of two solutions from video UX specialists Media Distillery, Ad Break Distillery and EPG Correction Distillery.

Media and video transport technology specialist LTN has announced a partnership enabling Spanish-language media and content company, TelevisaUnivision, to migrate to IP-based video distribution.

The countdown is on for the Paris Olympic Games, which begin on 26 July and run until 11 August. As well as a showcase for sporting prowess and achievement, the event also presents a huge opportunity as well as a challenge to those responsible for ensuring every moment is captured and broadcast to viewers around the world, with streaming services set to play an increasingly important role.