IBC2025 Session Summary: Winning the engagement race with AI-powered entertainment experiences

The speakers focussed on AI's role in content discovery, personalisation, and monetisation. Moore emphasised the challenge of consumer discovery amid a fragmented content ecosystem and highlighted GraceNote's investment in AI to personalise TV experiences akin to social apps. He asserted AI's potential to increase the value of large-scale human-quality data and level the playing field in the entertainment industry through personalised notifications and accurate, fact-based content recommendations. 

Van Der Linden from Liberty Global discussed the importance of AI in improving content discoverability and quality. He shared the company’s successful implementation of TV Highlights, a TikTok-like feature that auto-generates engaging clips from traditional TV content, enhancing viewer engagement and loyalty. Van Der Linded discussed the role of AI in managing subscriptions and personalising user experiences based on viewing habits, thereby driving upsell opportunities and retention. He emphasised the need to platform AI capabilities to address various business use cases effectively.

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