At IBC’s Future Tech Stage, Shani Mandel Laufer, Vice President (VP) Strategy and Business Development at Lightricks, explored how partnerships and new approaches to model design can open the door to more tailored, production-ready workflows.
The session focuses on the innovative open-source video model, LTXV, developed by Lightricks. Shani Mandel Laufer discusses the challenges in generative video production and how their model aims to address them. She highlights the inconsistencies often found in AI-generated videos, such as lack of character and location consistency, and the difficulty in controlling and directing the final output. Lightricks’ approach is to build an efficient, controllable AI model that integrates seamlessly into creative workflows, allowing for high-quality, customized video production without the generic look often associated with AI-generated content.
You are not signed in
Only registered users can read the rest of this article.
IBC2026 Live Blog: Catch up with all the best innovations
Welcome to the IBC2026 Live Blog, getting under the skin of the global media and entertainment industry's biggest and best trade show.
.jpg){kind=tracking}
FAST is the next frontier of creator domination
The creator economy is no longer a sideshow in Free Ad-Supported Streaming TV (FAST) but a core channel segment with platforms actively competing for content.
Global student On Air project is already igniting careers
On Air, the global student‑run broadcast initiative, is scaling up in its second year.
.jpg)
The pull era: Why media survival hinges on the phone-centric consumer
To survive, this industry must redefine broadcast, move beyond defunct binaries like "TV viewer" and "mobile user", and put its consumer at the centre of every decision, according to Evan Shapiro's rapid-fire talent programme keynote on the Future Tech Ignite stage.
.jpg)
LA28 set to rewrite the broadcast rulebook
The Los Angeles 2028 Olympic Games are set to become the largest broadcast operation ever attempted.
