At IBC2025’s Future Tech Stage, Albert Lai, Global Director of Google Cloud M&E, led a discussion on a selection of key areas of AI, including the technical infrastructure limitations, skills gaps, and the transformation of traditional business models. Lai was joined by: Anil Jain, Managing Director of Consumer Industries at Google Cloud; Damian Cronan, Chief Digital Information Officer (CDIO) of ABC; and Frank Rippl, Global Head of TV Product at Vodafone.
The session delved into the pivotal role of AI in transforming the media industry, focusing on its potential, challenges, and the diverse perspectives of industry leaders from Google Cloud, Vodafone Group, and the Australian Broadcasting Corporation. Albert Lai from Google Cloud set the stage by highlighting AI's growing investment and its significant impact on content creation, distribution, and audience consumption. He underscores the need for robust infrastructure, skilled talent, and evolved business models to effectively leverage AI innovations. Lai illustrated how Google Cloud's clients are utilising AI for various applications, from reimagining films to automating metadata creation and localising content for global audiences.
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