Accelerators Summary: Event Report

The discussions highlighted the integration of AI, cloud-based solutions, and next-generation networks like 5G, reflecting a collective effort to enhance efficiency, quality, and sustainability in media workflows. A recurring insight was the need for modular frameworks and interoperability to manage the complexities and rapid advancements in technology. This approach ensures that different tools and systems can work seamlessly together, fostering innovation while addressing practical challenges such as cost and technical limitations. The importance of balancing technological innovation with human creativity and ethical considerations was also underscored, emphasising the hybrid nature of modern media production processes. AI and automation were seen as valuable tools to assist and augment human capabilities, rather than replace them entirely, ensuring that high standards of quality and authenticity are maintained in content creation.