Provenance – what can we trust? Results of C2PA proof of concept test undertaken by the BBC

IBC2024: Muriel Deschanel, former Head of Research and Innovation at IRT b-com, independent consultant John Simmons, and Judy Parnall, Head of Standards & Industry for BBC R&D, presented two papers exploring the recently standardised Coalition for Content Provenance and Authenticity (C2PA) security and trust system.

Latest IBC Conference highlight
Particle6’s next plans for AI Actress Tilly Norwood include live fan interactions and a feature film

Tilly Norwood gives first live interview ever at IBC2026

Under heavy security presence, controversial ‘AI superstar’ Tilly Norwood made her IBC debut in what was claimed to be her first live interview. Taking questions from the IBC audience, the “AI A-lister" offered up insights into "her" guardrails and parameters before creator Eline van der Velden, Founder, CEO, Particle6, progressed the conversation by framing the debate.

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The Future of GenAI with Ad-Tech: AI in Production

In this paper. which looks into the future of GenAI with ad-tech and ad creatives, Alain Nochimowski, CTO - Viaccess-Orca, shares the architectural blueprint for optimising products for a target audience and where we are now seeing change, as part of this session ’AI in Production – training and targeting.’

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