Following the success of the IBC Accelerators Project on synthetic humans in 2023, John Maxwell Hobbs caught up with one of the project leaders to discuss subsequent progress and wider market adoption.
One of the eight IBC Accelerator projects in 2023 looked at ‘synthetic humans.’ A synthetic human differs from a traditional CGI animated character in that they are intended to function in real-time in response to a variety of data inputs. They can take several different forms, from a simple text-based chatbot to fully synthesised voices and video personas. For example, the two demos from the Accelerator project brought an historical figure, the opera singer Maria Calas, back to ‘virtual’ life and used voice synthesis to vocalise what a presenter was communicating using British sign language.
Michael Davey, Founder and Technologist at Michael Davey Consulting, was project lead on the second workstream looking at presenting weather forecasts in British Sign Language. Discussing industry developments in the area since the project concluded, he says: “The last six months have been marked in the industry with ongoing exploration into making digital humans more relatable and realistic through better understanding of human actions, enabling more intuitive editing of images and videos, and animating fictional characters in innovative ways. This includes efforts to replicate human body language, micro-gestures, facial expressions, and verbal communication, aiming for digital humans to be central in storytelling and creative processes.”...
You are not signed in
Only registered users can read the rest of this article.
FIFA World Cup: A cyber criminal’s cash cow
Alongside financially motivated cybercrime, politically motivated hacktivists are also likely to target organisations linked to the tournament through distributed denial-of-service attacks, website defacements, and disinformation campaigns.
AI and sports piracy: “It's whack-a-mole, except now the mole is running an algorithm”
Illegal sports streams in Britain have more than doubled to 3.6bn in the past three years, according to a recent report from the Campaign for Fairer Gambling. But is there any correlation between the increase in piracy and advances in tech? Is AI more effective as the sword or the shield? Anna Tobin reports.
From screens to spaces: The rise of immersive experiences in live events
From AR-powered sports coverage to immersive theatre and AI-driven fan engagement, broadcasters, organisers, and rights holders are rethinking how live experiences are created and extended beyond the event itself.
SVOD vs AVOD: The reinvention of live sports viewing
The live sports landscape is the crown jewel of entertainment, and as it evolves, streaming platforms are driving its next phase of growth.
Content Everywhere: The long and the short of it
Short-form video platforms such as TikTok, Instagram Reels, and YouTube Shorts have transformed how audiences consume content. According to recent data from YouGov, rather than replacing traditional viewing, short-form clips are becoming an important step in the viewing journey, helping audiences discover shows and inspiring them to tune in.

.jpg)

