Synthetic-based humans: a solution to talent shortages or threat to skilled jobs?

Following the success of the IBC Accelerators Project on synthetic humans in 2023, John Maxwell Hobbs caught up with one of the project leaders to discuss subsequent progress and wider market adoption.

 One of the eight IBC Accelerator projects in 2023 looked at ‘synthetic humans.’ A synthetic human differs from a traditional CGI animated character in that they are intended to function in real-time in response to a variety of data inputs. They can take several different forms, from a simple text-based chatbot to fully synthesised voices and video personas. For example, the two demos from the Accelerator project brought an historical figure, the opera singer Maria Calas, back to ‘virtual’ life and used voice synthesis to vocalise what a presenter was communicating using British sign language.

Michael Davey, Founder and Technologist at Michael Davey Consulting, was project lead on the second workstream looking at presenting weather forecasts in British Sign Language. Discussing industry developments in the area since the project concluded, he says: “The last six months have been marked in the industry with ongoing exploration into making digital humans more relatable and realistic through better understanding of human actions, enabling more intuitive editing of images and videos, and animating fictional characters in innovative ways. This includes efforts to replicate human body language, micro-gestures, facial expressions, and verbal communication, aiming for digital humans to be central in storytelling and creative processes.”...

Latest Feature

IBC Content Everywhere: What to expect at IBC2025

In September, the media and entertainment industry will once again be heading to the RAI Amsterdam for the annual IBC event. The Content Everywhere zone remains at the heart of IBC’s coverage of the ever-expanding OTT and streaming scene, and this year spans Halls 4 and 5. The monthly Content Everywhere newsletter tracks companies in the streaming sector throughout the year, offering insights into latest trends and developments. As in previous years, the August issue provides an overview of what Content Everywhere companies hope and expect to see at IBC as they roam the show floors, attend conferences and meet their peers.

Read more
Favourites:

Registered users only: Login

Share this:
Other themes: