Streamers are looking to AI to dramatically improve compression performance and reduce costs with London-based Deep Render claiming that its technology has cracked the code.
For streamers, every bit counts. Their ability to compress video while maintaining quality and reducing bandwidth is critical to business. But as content increases in volume and richness, the limits of existing technology are buckling under pressure.
The looming problem has been apparent for several years with developers turning to AI and machine learning as a potential salvation. The prize is a market estimated to be worth....
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IBC2026: What to look out for on Day 1
From 11 to 14 September 2026, IBC2026 will open its doors to the international media and entertainment industry.
IBC2026: Creating meaningful opportunities for start-ups, students, educators, and innovators
IBC2026 is set to tackle the media and entertainment industry’s talent shortage this week, with several initiatives designed to give students the chance to attend the show, meet industry professionals and start building connections for their careers.
IBC Accelerator: Agentic AI for live sports
With an eye on the future, this IBC Accelerator plans to move beyond isolated use cases and demonstrate how agentic AI can be applied across the full live media value chain, from automated production tasks to highlight generation, personalisation, and monetisation.
Innovation Awards: Stories behind Content Everywhere finalists
The Content Everywhere finalists in this year’s IBC Innovation Awards run the gamut across: a giant DTV+ implementation project in Brazil; the Premier League’s connected fan experience; and the AI-generated phenomenon Tilly Norwood. Fergal Ringrose, Chair of Judges for the IBC Innovation Awards, reveals why.
Edinburgh TV Festival 2026 review: So long, and thanks for all the views
As this year's edition of the TV Festival is the last to be held in Edinburgh before the move to Manchester, change in many forms featured high on the agenda. The message was that change is not just coming, it's already here – so deal with it.
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