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Data-driven audio: Why AI is sounding great for everyone

The application of artificial intelligence in audio is not a recent development, and it’s not coming for our jobs, but it is coming for our audiences. The past year has seen several advances in how AI is impacting audio, and it’s happening on both sides of the production chain, writes Kevin Emmott.

Most if not all audio engineers working in broadcast will have benefitted from artificial intelligence (AI) at some stage in their workflows; machine learning (ML) and AI have been helping clean up audio signals for almost 30 years now. Noise reduction and forensic audio specialist Cedar Audio has been applying machine learning to transparently clean up signals since the 1990s, and those concepts are still being used today...

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Sara Pepper at Media Cymru's Funding Marketplace 2025

Creating a new sense of place for Welsh media innovation

The emergent virtual production scene in Wales has been boosted by the arrival of two new world-class facilities in recent months, both secured with the collaborative backing of Media Cymru. James McKeown spoke to Media Cymru’s Deputy Director, Professor Sara Pepper OBE, about the consortium’s mission to put Wales on the global media innovation map.

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Discoverability, engagement and reach: IBC365 roundtable explores the role of AI personalisation in broadcast

Last week saw the first IBC365 roundtable hosted at NAB. Industry leaders from broadcasters including beIN Media Group, Al Jazeera, Globo, TVN Warner Bros Discovery and Alaraby were joined by representatives from Vertex AI Search (Google Cloud), Host Broadcast Services, QTV, Xansr Media, V-Nova, The Media League and Norigin Media to explore how AI is impacting media personalisation.

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