Is GenAI even capable of producing a long-form masterpiece and at what point does something become an AI original that deserves copyright protection? IBC365 delves deeper into the key ethical debates surrounding GenAI and media production.
Artificial intelligence has become an influential force in the creative industries, raising complex questions about ethics and copyright protection. The US Copyright Office (USCO) recently decided that generative AI outputs cannot receive copyright protection, and following a long strike, the SAG-AFTRA actors’ union’s agreement with producers included language covering the use of AI to create digital replicas and synthetic performers.
Both of these milestones have generated significant controversy and may have raised more questions than they have answered. However, they have moved the conversation out of the tech realm into the world of law and ethics...
You are not signed in
Only registered users can read the rest of this article.

Esports World Cup plans biggest video game tournament ever staged
Returning to Riyadh this month for its second outing, the Esports World Cup is being billed as the most ambitious and technologically advanced global competitive event in history.
.jpg)
The Lobby: Levelling the playing field in esports
With diversity, equity and inclusion at its core, Guild Esports has continued to build on its community-focused programmes, helping to create a welcoming and respectful environment for all gamers. Ivan Simic reports.

Content Everywhere: Accelerating towards IBC2025
Content Everywhere companies are already in planning mode for this year’s IBC, which takes places as usual at RAI Amsterdam in September. Some will also have been working on, or at least taking note of, projects included in the event’s Accelerator Programme, the 2025 iteration of which began last October with a call for challenges, followed by Kickstart Day in February.

Sheffield DocFest: Panellists scold media for succumbing to ‘climate of fear’
Investigative documentary filmmakers take broadcasters and streamers to task for being complicit in the rise of authoritarianism and muzzling the Palestinian experience in Gaza.

Machine burning: Is it high time for a global AI energy regulator?
AI is the new secret sauce that every CTO is being pressed to bring on board, helping to supercharge every part of the business, from automating admin to amplifying creativity. But what is the underlying cost to the environment? Neal Romanek reports.