More realistic virtual and graphical environments, increased personalisation, and new opportunities for interactivity will be among the beneficiaries of combining XR and AI, writes David Davies.
Amidst all the excitement around the potential of artificial intelligence (AI) and machine learning (ML) to streamline broadcast processes from localisation to editing, there is another – potentially far more ambitious – area of development that is exciting technology developers and content creators: the transformational impact it could have on extended reality (XR) applications in media and entertainment...
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IBC2025: Hackfest Stage to host Talent Programme, IBC x Google Cloud Hackfest, speaker sessions and more
Following its successful debut last year, the IBC Talent Programme returns on Friday 12 September with a full day of sessions featuring speakers from across the industry.
IBC2025: What to look out for on Day 1
On Friday 12 September, IBC2025 will open its doors to the international media and entertainment industry.

IBC Accelerators – ECOFLOW II: Driving Sustainable Streaming
Building on last year’s ECOFLOW accelerator project, phase II works to better understand the environmental impact of digital content distribution.
Fight Nation Championship: “Without this setup, it would be impossible to deliver a serious event”
Martin Čehulić, CTO and Head of Production at FNC, reveals how the company designed and deployed its first OB van using the latest production systems from Blackmagic Design.
Esports World Cup: “Everybody born on this planet is going to be a gamer”
The Esports World Cup demonstrated a future in which competitive video gaming blends with traditional sport and entertainment on a global scale. Adrian Pennington reports.