In the final part of our investigation into MAM’s current and future relationship with AI, James McKeown analyses where the technology is likely to take asset management capabilities next, and the other factors driving the evolution of the space.
The outlook for AI appears as complex as ever. Where it concerns the authenticity of content and metadata, AI is at work on both sides of the ethical fence; playing miscreant and detective. For all of its capabilities as a democratised technology in the hands of everyday folk, and certainly in the wrong sorts of hands where it concerns deepfakes, its professional applications within media asset management (MAM) systems seem to point to a future where it can play a significant role in the tracking, sourcing, and authenticating of content...
You are not signed in
Only registered users can read the rest of this article.
Machine burning: Is it high time for a global AI energy regulator?
AI is the new secret sauce that every CTO is being pressed to bring on board, helping to supercharge every part of the business, from automating admin to amplifying creativity. But what is the underlying cost to the environment? Neal Romanek reports.
Resistance may be futile: Animators unite to fight and work with AI
What happens when the tortoise of animation meets the hare of artificial intelligence? Speed is AI’s superpower but it threatens to wipe away jobs and craft. IBC365 is on the ground at the Animation Film Festival in Annecy.
SXSW London: Engagement, futurism and AI collide in East London
The inaugural South by Southwest London 2025 saw Shoreditch taken over by the US-founded creative festival brand, serving up a blend of business, tech and culture to an international audience, with delegates attending from 56 countries.
Hollywood is over: Time for creators to take charge
Film and TV professionals, studio executives and kit manufacturers are urged to open up to the creator economy or face ruin.
IBC Accelerators: AI Assistance Agents in Live Production
The IBC Accelerator project envisions AI-driven production assistants that seamlessly integrate into control room workflows, enhancing live production with intelligent automation.
