As the year draws to a close, it seems an opportune time to ask Content Everywhere companies for their views on the top trends in 2024. As always, key industry players have been keen to respond with comments and views on how the past year shaped up both for them and the wider industry.
LTN’s chief technology officer Brad Wall says the past twelve months have brought continued change, “transforming how we create, deliver, and enjoy content as consumers”.
“The media and entertainment industry is buzzing with innovation, driven by a consumer-first mindset — and it’s all happening at lightning speed. Audiences are embracing fresh ways to engage, including adopting ad-supported viewing on streaming platforms. Viewers are happy to watch ads in exchange for free or more affordable access to great content,” comments Wall...
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Coming of age: How virtual production is becoming more accessible as it matures
Whilst the application of virtual production to big-budget tentpole productions will continue, the maturity of workflows and the development of more technical standards will enable the technology to be applied more widely, writes David Davies.

Data-driven audio: Why AI is sounding great for everyone
The application of artificial intelligence in audio is not a recent development, and it’s not coming for our jobs, but it is coming for our audiences. The past year has seen several advances in how AI is impacting audio, and it’s happening on both sides of the production chain, writes Kevin Emmott.

New tricks: Scriptwriters embrace AI to turn the tables
The studio model is being upended by seismic business pressures and the disruptive potency of AI. For two seasoned scriptwriters and producers partnered as Talk Boys Studio, the answer was to create a short film that could be the bellwether for a new wave of narrative generative AI content.

All-pervading AI: a look ahead to 2025
January has only just come to an end, but we are already looking ahead to the next IBC, which takes place as usual at the Amsterdam RAI in September. In the meantime, Content Everywhere companies are polishing their crystal balls and making predictions about what might lie ahead for the video services and streaming industry in the next twelve months.
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Oscars preview: Deep dive on nominations in Cinematography, Editing and VFX
Films shot on film, fake AI controversy, a collection of CG apes, and a trio of nods to Robbie Williams make the list of nominees for Cinematography, Editing and VFX Academy Awards.