As the year draws to a close, it seems an opportune time to ask Content Everywhere companies for their views on the top trends in 2024. As always, key industry players have been keen to respond with comments and views on how the past year shaped up both for them and the wider industry.
LTN’s chief technology officer Brad Wall says the past twelve months have brought continued change, “transforming how we create, deliver, and enjoy content as consumers”.
“The media and entertainment industry is buzzing with innovation, driven by a consumer-first mindset — and it’s all happening at lightning speed. Audiences are embracing fresh ways to engage, including adopting ad-supported viewing on streaming platforms. Viewers are happy to watch ads in exchange for free or more affordable access to great content,” comments Wall...
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