As the year draws to a close, it seems an opportune time to ask Content Everywhere companies for their views on the top trends in 2024. As always, key industry players have been keen to respond with comments and views on how the past year shaped up both for them and the wider industry.
LTN’s chief technology officer Brad Wall says the past twelve months have brought continued change, “transforming how we create, deliver, and enjoy content as consumers”.
“The media and entertainment industry is buzzing with innovation, driven by a consumer-first mindset — and it’s all happening at lightning speed. Audiences are embracing fresh ways to engage, including adopting ad-supported viewing on streaming platforms. Viewers are happy to watch ads in exchange for free or more affordable access to great content,” comments Wall...
You are not signed in.
Only registered users can view this article.
 10 (1).jpg)
OTT evolution: Shifting business models, monetisation and personalisation
Over the past two decades, the over‐the‐top (OTT) industry has undergone a remarkable transformation from a niche experiment to a multi‐billion‐dollar ecosystem, writes John Maxwell-Hobbs.
.jpg)
AI through the looking glass: Digital natives
When it comes to AI, the M&E industry should take a more active interest in the views of its young people if it wants them to remain part of it, writes James McKeown.
NAB preview: Agentic AI poised to steal the show
New imaging technologies, AI creative mates and wrestlers await visitors to Las Vegas while America’s free press is under attack.
Inside virtual production’s latest processing and toolset innovations
Advances in GPU capability and algorithms are among the developments allowing ‘more to be done with less’ as virtual production technology and techniques continue to evolve, writes David Davies.
Content Everywhere: Getting (more) personal in the AI era
Content Everywhere companies cite service personalisation as an area in which artificial intelligence (AI) and data will play an increasingly transformative role in the highly competitive streaming market.
