In part two of IBC365’s exploration of the MAM ecosystem, James McKeown finds out where AI is currently having the most positive impact on media workflows.
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Network Control: Turning 5G into a production tool
Speed, flexibility, and reliability – that’s the dream for many a live production. However, when public network coverage is patchy, what’s a broadcaster to do? The 2026 Accelerator Project, Network Control, deploys standardised network APIs to tackle this problem head-on.
Film University Babelsberg to preview immersive Auschwitz project at IBC2026
Film University Babelsberg Konrad Wolf will present an immersive digital reconstruction of a little-known site associated with Auschwitz at IBC2026, as part of EIT Culture & Creativity's first major presence at the show.
Innovation Awards: Investigating 2026’s Content Creation finalists
What does it take to win a technological innovation award in content creation? Fergal Ringrose, Chair of Judges for the IBC Innovation Awards, assesses the top three projects in the running – revealing the key characteristics of each of the most competitive submissions.
Branded entertainment: Money, freedom, and audiences unite
As traditional broadcasters battle decreasing budgets and attention spans, brands have come to the fore as collaborators in an increasingly lucrative and creatively fertile strand of the media business.
FRAMES: Automating the archive end-to-end
Despite the availability of hundreds of generative AI tools, pre-production environments are still struggling to find a semantic archive search solution that is technically feasible and effective in the real world. Enter FRAMES.

