AI and the evolution of MAM: Part two – current applications

Drawing on insights from the IBC2025’s Technical Paper programme, Izzy Benham explores how AI is shaping the future of creative success in the media economy.

The prevailing narrative around AI in journalism frames automation as suitable mainly for “grunt work” – repetitive, low-stakes newsroom tasks. Yet, two award-shortlisted IBC2025 technical papers challenge this assumption in practice. Izzy Benham investigates.

In anticipation of the Technical Papers Programme at IBC2025, David Davies delves into a selection of the top paper submissions for 2025 and what they reveal about the industry’s most influential technologies.

In September, the media and entertainment industry will once again be heading to the RAI Amsterdam for the annual IBC event. The Content Everywhere zone remains at the heart of IBC’s coverage of the ever-expanding OTT and streaming scene, and this year spans Halls 4 and 5. The monthly Content Everywhere newsletter tracks companies in the streaming sector throughout the year, offering insights into latest trends and developments. As in previous years, the August issue provides an overview of what Content Everywhere companies hope and expect to see at IBC as they roam the show floors, attend conferences and meet their peers.

To increase fan engagement, WSC Sports implemented Wowza’s low-latency ingest layer to secure a global streaming infrastructure that reliably produces tailored sports clips as they unfold, across the platforms that fans use most.