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AI and the evolution of MAM: Part two – current applications

In part two of IBC365’s exploration of the MAM ecosystem, James McKeown finds out where AI is currently having the most positive impact on media workflows.

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IBC Content Everywhere: Personalisation and the role of AI

As the battle for views intensifies, streaming providers are increasingly turning to personalisation as a key strategy to attract and retain customers. In this piece, Content Everywhere companies explore this fundamental pillar of the attention economy, how it's changing, and what role AI is set to play.

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