Forms of AI and automation have been making efficiencies in media asset management (MAM) systems for some time, but as the technology becomes more powerful and its potential applications more expansive, what are the major considerations and risks of AI’s role in MAM? James McKeown explores in the first of a three-part investigation.
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AI through the looking glass: Digital natives
When it comes to AI, the M&E industry should take a more active interest in the views of its young people if it wants them to remain part of it, writes James McKeown.
NAB preview: Agentic AI poised to steal the show
New imaging technologies, AI creative mates and wrestlers await visitors to Las Vegas while America’s free press is under attack.
Inside virtual production’s latest processing and toolset innovations
Advances in GPU capability and algorithms are among the developments allowing ‘more to be done with less’ as virtual production technology and techniques continue to evolve, writes David Davies.
Content Everywhere: Getting (more) personal in the AI era
Content Everywhere companies cite service personalisation as an area in which artificial intelligence (AI) and data will play an increasingly transformative role in the highly competitive streaming market.
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Level up: Addressing the skills gap in virtual production
As virtual production technology becomes more ubiquitous, the need for real-world training and development for professionals of all levels becomes paramount. John Maxwell Hobbs explores the education and training programmes on offer from academic institutions and industry organisations.
