Operative has partnered with GraySwan to integrate AI-based observability and data visualisation directly into its advertising operating system (AOS) and Staq platforms.
The aim is to provide advertising and revenue teams with immediate, natural-language access to business intelligence across supply, demand, pricing, and delivery.
Operative stated that it is introducing a new AI-driven approach to operational visibility that aims to turn revenue data into real-time action, noting that media companies are under pressure to manage converged linear, streaming, and digital ad businesses more efficiently.
Nick Thor, Head of AI at Operative, said: “Media companies need flexible, unified insights to drive their converged linear, streaming, and digital businesses. Being at the forefront of linear streaming, Operative partnered with GraySwan to bring our customers AI-driven observability, so they have insights that make business intelligence accessible, immediate, and integrated into workflows.”
Operative explained that GraySwan functions as a fully managed AI observability layer for advertising operations data. Through this partnership, its agentic system will continuously monitor performance signals across supply, demand, pricing, and delivery, enabling actionability to Operative customers. Media companies can pose natural-language business get visual and data-driven answers to questions around new revenue opportunities, loss prevention, and inventory and price optimisations for improved yield.
Upcoming webinar: Beating the clock on live piracy dynamics
Join IBC365 and Verimatrix at the Attack Vectors, Scale, and the Race for Real-Time Response webinar on 29 July 2026 to discover the latest techniques propelling preventive, real-time strategies against modern piracy.
24 million watch England's World Cup defeat
A peak audience of 24 million watched as Argentina knocked out England in the World Cup semi-final on Wednesday night (July 15) across BBC One and BBC iPlayer, giving the BBC an 85% share of all TV viewing.
Disney+ expands to 58 languages in localisation push
Disney+ expands to 58 languages in localisation push Streaming platform Disney+ is rolling out support for 17 additional languages, bringing its total to 58 audio languages.
Jeremy Clarkson and BBC’s Matt Brittin join RTS London Convention line-up
The Royal Television Society (RTS) has announced a raft of high-profile speakers for its biennial RTS London Convention 2026, which takes place on September 26.
12 US states to block Paramount’s Warner Bros Discovery deal
The Writers Guild of America and a coalition of US states have both filed major antitrust lawsuits to challenge Paramount Skydance’s planned acquisition of Warner Bros. Discovery (WBD).
