The broadcasting industry is going through a rapid and significant change, driven by new technologies and shifts in how people consume content. The global video-streaming market was valued at $455.45 billion in 2022 and is projected to grow to $1,902.68 billion by 2030, while traditional viewership is decreasing. Audiences need to be more cohesive. In this article, we delve into these challenges and consider solutions through the lens of Gcore, a public cloud and edge computing pioneer.
The Distance and Delivery: Redefining Connectivity
In the broadcasting realm, where immediacy and engagement are paramount, the latency challenge is a formidable force to reckon with. Apart from the delivery method, when communicating with a distant server, sheer distance-induced latency, adding 1 millisecond per 96 km (60 miles), can notably degrade the viewer experience. In scenarios where real-time engagement is essential – the latency, hovering between 200 to 300 milliseconds, becomes a stumbling block.
Historically, satellite television was the most effective way to mitigate such challenges. It boasted an impressive 12-second delay during its heyday, significantly outpacing over-the-top (OTT) services...
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