Spain’s LaLiga football competition has selected HBS (Host Broadcast Services) and NVP to handle media production for its Primera and Segunda Division matches for five years from the start of the 2025-26 season.
The two companies will form a joint venture based in Spain to run the operations. They take over the broadcast coverage of La Liga from Mediapro.

HBS has acted as host broadcaster for every FIFA World Cup since 2002, while NVP is a leading Italian broadcast production services company. They will handle production, MCR and centralised services for LaLiga.
Spain’s TSA (Telefónica Servicios Audiovisuales) will handle contribution and distribution for La Liga, with the Spanish league citing its “key technical expertise in the international communications sector.” TSA’s experience spans the UEFA Champions League, the Copa del Rey and the Olympic Games.
LaLiga began the search for audiovisual production providers in September 2024. It involved audiovisual technology consultancy service Abacanto to technically evaluate all the applications received.
“It is a great privilege for HBS to have been appointed by LaLiga. We are very proud of our track record globally, and entering a new territory and partnership with such an esteemed client is an exciting opportunity. Along with NVP we look forward to working with LaLiga to bring innovative and engaging coverage to audiences over the coming years,” said Dan Miodownik, HBS CEO.
“We are extremely proud to partner with HBS on this prestigious project. This achievement confirms our commitment to excellence, continuous development and innovation. We look forward to contributing to the continued success of LaLiga with our expertise and dedication,” stated Massimo Pintabona, CEO of NVP.
You are not signed in
Only registered users can comment on this article.
.jpg)
TV, tech and ad industry launch action plan for programmatic TV
A coalition of leading industry players has launched an action plan to support the growth and development of programmatic TV across the UK, Germany, France, Italy and Spain.

Maria Kyriacou confirmed as Chairwoman of ProSiebenSat.1
Media veteran Maria Kyriacou has been confirmed as the new Chairwoman of the supervisory board of German broadcasting group ProSiebenSat.1.

Mandy Walker elected President of American Society of Cinematographers
The American Society of Cinematographers (ASC)’s Board of Governors has elected Mandy Walker as President, making her the first woman to lead the organisation.

Submit your entry today! Deadline extended for IBC Innovation Awards 2025
Due to popular demand, IBC has extended the deadline for submitting entries for the IBC2025 Innovation Awards by one week until Friday, 6 June.

Georgia Brown joins podcast platform Podimo
Georgia Brown, the former Head of Amazon Studios Europe, has been appointed as Chief Content Officer of podcast subscription platform Podimo.