A peak audience of 18m viewers watched ITV's coverage of England's World quarter-final victory against Norway on Saturday, June 11, its biggest peak audience since the Euro 2024 Final.
The peak audience is the highest on any channel or streamer this year, surpassing the previous record of 16.4m viewers for England's opening group match against Croatia.
The UK’s biggest commercial broadcaster said that a sports schedule which also included Nations Championship Rugby and ITV Racing: Live from Newmarket saw it reach 25m TV viewers across the day.
The strong audience figures for the quarter-final come after ITV’s streaming platform ITVX achieved its strongest monthly performance to date in June 2026.
The platform recorded 468 million streams in June, and 21 million users across the month. This represents an increase of 173 million streams compared to June 2025, and an increase of 85 million streams over January 2026, which was the previous record month.
June also saw ITV’s highest peak audience of the year with 16.4 million viewers watching coverage of England vs Croatia on 17 June 2026.
Live football was a primary driver of streaming in June. In total, 16 of the top 20 live-streamed audiences on ITVX were for World Cup matches.
Love Island continues to be the top single title on ITVX in 2026, with the proportion of the audience now coming from streaming rising to 64% of the total audience, up from 53% for the same period last year.
Sky recently officially agreed terms to acquire ITV Media & Entertainment for £1.6bn. Discover more here.
.jpg)
EU Sovereign AI: Collaboration crucial to AI and cloud success
Collaboration and innovation are crucial ingredients for establishing a sovereign cloud and AI ecosystem within Europe to reduce dependency on US hyperscalers, concluded an SMPTE panel at IBC2026.
Comcast and Paramount Skydance weigh future of SkyShowtime platform
Comcast and Paramount Skydance are reportedly considering winding down their SkyShowtime joint venture.
Disney+ launches curated Playlists feature
Disney+ is introducing Playlists, a feature that brings together themed collections of episodes and movies that play continuously.
Apple expands Apple TV to 170 markets
Apple is rolling out is Apple TV streaming platform into 59 additional countries, taking the service’s global footprint to 170 markets.
Canal+ and LaLiga strike anti-piracy agreement
France’s pay-TV group Canal+ and Spanish football league LaLiga have signed a strategic anti-piracy agreement covering nearly 50 countries across Europe, Sub-Saharan Africa, and Haiti.
.jpg)
.jpg)