At the Edinburgh TV Festival producers and broadcasters were urged to face up to the facts of an oversaturated market with few solutions on offer to stem the decline in work.
The writing is on the wall for many of the UK’s hundreds of independent TV companies and even one or more of the core public service broadcast (PSB) channels that have been the driver of the UK’s creative media industry for decades, according to senior TV executives.
Hearing from panellists at the Edinburgh TV Festival session ominously titled ‘Back from the Brink: Reimagining The Future of Television’ it seems the only way to survive is to admit that the decline in viewing to traditional TV is irreversible and that contraction is inevitable...
You are not signed in
Only registered users can read the rest of this article.
The dish is not dead: Why the future of TV delivery is hybrid
IP is clearly gaining ground. Yet, infrastructure and distribution specialists suggest that it’s no silver bullet for the reliable, personalised, instantaneous delivery that today’s audiences demand. In this context, has satellite lost relevance, or is it simply no longer the only player in orbit?
World AI Film Festival: “There is no emotion in AI”
The World AI Film Festival fielded new and established storytelling voices, but the jury is out on whether AI can capture the human spirit of cinema. Adrian Pennington reports.
IBC Content Everywhere: Cloud adoption reaches a critical point
The adoption of cloud-based working practices is an ongoing process within the Content Everywhere industry. While most streaming companies have embraced the cloud, there have been concerns in the past about a lack of strategic focus and whether providers are adopting cloud-native solutions rather than relying on virtualised or cloud-ready solutions.
Virtual production after the hype: Where it actually works now
Virtual production is no longer being treated purely as spectacle or novelty – it is becoming a production tool, with clear strengths, clear limits, and a growing body of experience around how to use it well across a range of budgets. IBC365 investigates.
NAB 2026 technology round-up: “The biggest shifts in media are no longer theoretical”
The 2026 NAB Show has wrapped after welcoming more than 58,000 registered attendees and a host of new tools and technologies intent on shaping the future of media.
.jpg)