What began as a technical experiment in 1956 is now a global cultural institution reaching approximately 170 million viewers on TV across three live shows and generating billions of views on digital platforms. IBC365 gets a tour backstage in Vienna.
“This year we have several major innovations,” explains Michael Krön, who is responsible for the Host Broadcast of Austrian broadcaster Österreichischer Rundfunk (ORF) and is Executive Producer of the Eurovision Song Contest (ESC) 2026. “This is especially important for a broadcaster like ORF in a year that has not been easy for the company, or for public service broadcasters globally. We want to show Austria, Europe, and the world what ORF can do. Ultimately, we want the Austrian public to feel proud that ORF, as their public service broadcaster, achieved something on this scale.”
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