The Media Climate Accord was launched at IBC2025 to be “a unifying framework to bring the global media industry together to measure, report, and take action,” according to Barbara Lange, Co-Founder at MTSS, Founder and CEO of Kibo121.
Launching the IBC2025 Owner and Partner programme for the day, she said: “It’s about turning fragmented efforts into collective progress, and proving that sustainability is not optional,” adding that this makes business sense. Looking to a day where large events like the FIFA World Cup and the US Super Bowl celebrate sport with net-zero emissions, Lange concluded: “If we act together, we can reshape the future of media.”
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IBC2025 Session Summary: Multi-Vendor Software Live Media Exchange
Accelerator Lead Keran Boyd was joined by Ian Wagdin (Appear), Peter Brightwell (BBC), Russel Trafford-Jones (Techex) and Willem Vermost (EBU) to discuss a new approach to Live Media Exchange.
ABC celebrates AI success
ABC is embedding artificial intelligence at the heart of its digital transformation strategy, Chief Digital and Information Officer Damian Cronin has told IBC. Staff have immersed themselves in the process, and it's even managed to provide journalists with story ideas.
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Media cartographer Evan Shapiro has urged broadcasters to take their medicine and listen to the audience, in a keynote address at the IBC. He told Theresa Wise, Chief Executive, Royal Television Society, that mainstream media should learn and adapt, that "the audience is now in control."
What do creators want at IBC2025?
Reporter Gillian Kelly catches up with content creators Justin Dawson from All Things TechIE Podcast and Laura Wilkes from Communicating for Impact to learn about the latest tech, kit and software that made their must-have list this year. What will help them reach bigger audiences and look better than ever? It’s about smaller, cheaper, quicker and easier!
IBC2025 Session Summary: The Frontier of Creativity: Making the Leap with AI to What's Next
Moderator Silvia Candiaci (Microsoft) was joined by Aus Alzubaidi (MBC Group), Kathleen Mitford (Microsoft), Olaf Gersemann (Microsoft), and Robin Cole (Microsoft) to explore how AI extends beyond productivity enhancement and into the creative process.
