The Media Climate Accord was launched at IBC2025 to be “a unifying framework to bring the global media industry together to measure, report, and take action,” according to Barbara Lange, Co-Founder at MTSS, Founder and CEO of Kibo121.
Launching the IBC2025 Owner and Partner programme for the day, she said: “It’s about turning fragmented efforts into collective progress, and proving that sustainability is not optional,” adding that this makes business sense. Looking to a day where large events like the FIFA World Cup and the US Super Bowl celebrate sport with net-zero emissions, Lange concluded: “If we act together, we can reshape the future of media.”
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