Subscribers to US streaming service Peacock nearly doubled in 2023 to hit 31 million.
The figures were revealed as parent company Comcast reported its fourth quarter results this week.
Comcast said that Peacock subscribers grew by three million in the fourth quarter, and that the streaming service’s revenue increased by 57%, surpassing $1.0 billion in quarterly revenue for the first time.
Brian L. Roberts, Chairman and Chief Executive Officer of Comcast Corporation, described Peacock as “the fastest growing streamer in the US.”
He touted the record-breaking NFL Wild Card game on Peacock, describing it as” the nation’s biggest night on the Internet ever”.
Earlier this month, Peacock claimed the January 13 playoff game between Kansas City Chief and the Miami Dolphins was the biggest live-streamed event in US history — delivering an average audience of 23 million viewers. According to Comcast, the Chiefs-Dolphins livestream accounted for 30% of internet traffic during the game.
Christopher Nolan’s Oscar-nominated Oppenheimer will exclusively stream on Peacock from February 16 following its theatrical release in July 2023. The 2024 Paris Olympics is also set to stream on Peacock live, with many of the events also airing live on NBC and other NBCUniversal TV platforms.
Comcast is also home to NBC Universal, parent company of NBC, Sky and Universal Studios.
Comcast noted that Universal Studios ranked number in terms of worldwide box office in 2023 with three of the top five films: Super Mario Bros. Movie, Oppenheimer and Fast X.
For the quarter ended December 31, Comcast’s net income rose 7.8% to $3.26 billion. Revenue increased 2.3% to $31.25 billion.
You are not signed in
Only registered users can comment on this article.
.jpg)
IBC launches study to map the media technology talent pipeline
IBC has launched How Did You Get Here?, a study designed to better understand how people enter and build careers in media technology.
Netflix kicks of landmark distribution deal with France’s TF1
Leading French broadcaster TF1’s live channels and streamer TF1+ are now available on Netflix’s platform in France following a landmark distribution deal between the two companies.
UK government sets out plans to give prominence for PSB news on social media
The UK government has set out plans to make social media platforms such as YouTube and Facebook give greater prominence to news from public service media.
Warner Bros. Discovery teams with AWS for agentic AI ad-tech
Warner Bros. Discovery (WBD) has partnered with cloud provider Amazon Web Services (AWS) to develop its next-generation advertising experiences built with AWS agentic AI.
Active International picks Comcast Technology Solutions
Comcast Technology Solutions (CTS) has announced that Active International, the global media and corporate trade group, is using Comcast AdFusion to modernise and scale its broadcast ad traffic and creative distribution operations.
