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At the “Streaming of Live Sport: Have We Reached a Tipping Point?” session on the IBC2025 Content Everywhere Stage in Hall 4, industry leaders highlighted that the industry today is in a mad race to acquire sports rights.
Paul Erickson, Principal Analyst of Media and Entertainment at Omdia, stated: “Over decades, live sports have proven to be the most reliable high-engagement driver of subscriber acquisition and retention in the streaming video market today.”
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