Global SVOD subscriptions will increase by 321 million between 2023 and 2029 to reach 1.79 billion, according to the latest report by Digital TV Research.
The US will add 30 million subscriptions, followed by Brazil (up by 23 million) and India (27 million).
Six US-based platforms will have 946 million SVOD subscribers by 2029, up from 751 million in 2023. These platforms will collectively increase their subscriber bases by 196 million.
Netflix will remain the largest single platform, adding 44 million subscribers between 2023 and 2029 to take its total to 298 million.
Disney+ will have more than 100 million subscribers fewer than Netflix, with significantly less investment and take-up in the Asia Pacific region. Digital TV Research said that these forecasts assume that Hotstar will continue as part of the Disney stable.
Simon Murray, Principal Analyst at Digital TV Research, said: “Platforms now measure their success through their profitability. This means that already profitable Netflix will benefit more than its US-based competitors.”
You are not signed in
Only registered users can comment on this article.
ITN launches low-latency IP control room
ITN Productions has launched a low-latency IP gallery for news bulletins by combining Techex system design with TAG’s Realtime Media Platform and Matrox ConvertIP decoders.
BBC Board Member Shumeet Banerji resigns
Shumeet Banerji has resigned from the BBC board and criticised governance issues at the corporation.
Omnicom set to complete Interpublic acquisition as EU approves deal
Advertising giant Omnicom Group is expected to complete its acquisition of rival agency holding company Interpublic Group on Wednesday.
Telefonica set to cut jobs in Spain to cut costs
Spanish telecoms giant Telefónica is looking to cut 5,000 jobs in Spain.
Sports rights spend to top $78bn by 2030
Global media spending on sports rights is set to surpass $78bn by 2030 – an increase of 20% from 2025 – according to an Ampere Analysis study.
