While streaming services and media businesses are experimenting with new business models and subscription tiers including AVOD, FAST and SVOD, market competition and cost-of-living challenges means consumers are looking to trim costs and cut the number of services to which they are prepared to subscribe.
At the same time, the market’s innovative technology providers are helping streaming providers and media organisations to introduce highly flexible subscription models, intuitive fan engagement options for sports services, and AI-driven churn deflection and behaviour analytics tools that are making a big difference in long-term retention and profitability.
In this feature, Content Everywhere vendors and suppliers discuss three key aspects: which new tactics and technologies streaming companies are deploying to maximise subscriber retention and tackle churn; how AI is impacting subscriber acquisition, onboarding and retention; and what streaming businesses are doing to adapt their monetisation models to deepen subscriber loyalty and drive revenue growth...
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While questions remain over genAI’s impact on the creative sector, few can argue against the automation of mundane tasks bringing order to unprecedented volumes of footage.
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Environmental, social and governance (ESG) strategies have come into sharp focus in recent months, although often for the wrong reasons. Indeed, in some areas there has been a bonfire of diversity, equity and inclusion (DEI) agendas amid US political pressure to scrap such policies, and environmental targets have also come under scrutiny.
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AI and copyright: How precarious is the legal landscape for creatives?
With parts of the EU AI Act coming into force earlier this year, it’s a timely moment to assess the legal outlook for AI and the media. But is there a danger that, in some regards, it could already be a case of too little, too late?
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