Direct to Consumer (DTC) broadcasting is such a big deal that it’s almost become a cliché to talk about it. But while it is busy turning the traditional media landscape on its head, is it really fulfilling its full potential or is there more to be done to create truly personalised experiences? Kevin Emmott finds out.
OTT streaming is nothing new, but the massive uptake in streaming of live content like sports is nothing short of revolutionary.
The stats back it up: research company Nielsen reported that streaming numbers overtook both broadcast and cable views back in July 2022, while a recent PricewaterhouseCoopers report claims that this year more than...
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Enginelab and the new breed of cloud post-producer
It takes a brave soul to launch a new VFX facility given the meltdown at one of the industry’s largest, but creative entrepreneurs conversant with cloud economics are confident that there are excellent opportunities to be grasped.
Audience-aware streaming and the sustainability challenge
With the sustainability of streaming climbing higher on the industry agenda, Ateme is proselytising the benefits of an audience-aware approach, as Dan Patton, the company’s VP Product – Origination and Delivery, explains to IBC365.
Saleha Williams: ‘The industry is changing and IABM needs to as well’
The recently appointed CEO of the International Trade Association of Broadcast & Media Technology (IABM), Saleha Williams, has combined creative, commercial and technological interests in media throughout her career. As David Davies discovers, this means she is ideally placed to deliver “transformational change” at IABM.
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Juno Innovations to bring VFX at scale closer to home
Moving VFX workflows to the cloud has proved challenging, but a US-based startup could be about to change that. Adrian Pennington reports.
Freely highlights HbbTV’s role in evolution to all-IP future
As more UK consumers decline to connect their TVs to an aerial, UK broadcasters are looking to the Freely platform to ensure their continued relevance. CTO Orf Warr explains the technology choices underpinning the platform.
