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Advertising management technology specialist Operative has announced a new collaboration with Salesforce on an integrated offering for Salesforce Media Cloud customers and their advertising sales businesses.

When hearing about the significant growth of the connected TV (CTV) market, the prevailing conclusion is that it benefits streaming services. According to Statista, 88% of U.S. households have at least one CTV device. They also reported that nearly 74% of UK households own a smart TV and the share of German households with a smart TV was 96% in 2023. The rise in the popularity of streaming services is attributed to consumers wanting to easily access streaming services, hastening the demise of traditional pay-TV services.

The new Smart Audio & Mixing Engine (SAME) from Riedel promises “ultra-low-latency audio processing and unmatched automation” using all-new audio processing software.

Intelsat has enhanced its IP distribution portfolio with the addition of IntelsatOne IP.

Marshall used IBC to introduce two new PTZ cameras that it feels will be best sellers. Indeed, the new CV620-B12 (a complete revamp of its existing CV620) is already ensured of hundreds of sales as it has been built to meet the needs of a global customer.

Cutting complexity for large-scale production is the aim of hi human interface.

Digital asset management specialist ioMoVo was a first-time participant at IBC this year and it used the show to illustrate how it is making use of generative AI tools to enable more efficient asset management.

SoftRail, a software-defined rail system that uses projected light to create a path for robotic camera systems, has been launched by Shotoku.

Anti-piracy system Counterspy is designed to address the escalating threat of illegal digital video distribution.

A new consortium involving Channel 4 and Aardman Animations is exploring how AI could support under-represented content creators and established producers to enhance storytelling in film and television.