In a virtual IBC Show Keynote yesterday in the Forum, Marco Tempest, Director’s Fellow Alumni, MIT Media Lab, Creative Technologist for NASA Jet Propulsion Laboratory, and Founder of MagicLab.nyc, revealed an impressive new technology with big implications for virtual production and the metaverse.
Using the compact technology, which he has dubbed “the metaverse in a carry-on”, Tempest carried out a live demonstration that combined generative AI, mixed reality, storytelling, gestural sensing and swarm robotics to provide a glimpse into the future of augmented experiences.
Tempest coined the term “techno-magic” to explain the interaction between societal evolution and technology to create new and “impossible” experiences. He explained how this new technology allows users to create new forms of presentations on an epic scale, with visualisations that make them more engaging and immersive.
“The metaverse is already taking shape at a corporate level, and companies are now seeking virtual space in which to share knowledge, experiences and even work,” he told the audience. “I think it’s the first time ever that we’ve been confronted with a technological wave that doesn’t require technologists to take advantage of. That accessibility for non-technical people will change our landscape quite a bit.”
You are not signed in
Only registered users can comment on this article.
Sony invests seven figures in AI copyright protection startup
The Sony Innovation Fund has invested in Midnight Labs to protect IP from mass piracy, deepfakes, and AI-generated infringement in the US and Japanese markets.
CMA formally begins investigating Paramount's $110bn WBD merger
The UK’s Competition and Markets Authority (CMA) has published the commencement notice for its investigation of Paramount Skydance’s anticipated acquisition of Warner Bros. Discovery (WBD), marking the official beginning of the inquiry.
Ecoflow X joins partner programme for IBC2026
Former IBC Accelerator project Ecoflow has launched as an independent entity – Ecoflow X – to function as an experimentation arm for sustainability.
Broadcast TV remains the UK’s most used media format
Seven in ten UK adults (70%) watch broadcast TV content at least weekly, making it the most commonly used media format, according to a YouGov survey. Social media (67%) and streaming platforms (64%) follow closely behind.
Jay Hoag named Chairman of Netflix
Netflix has named Jay Hoag as Chairman of its board, succeeding the streaming service’s Co-Founder, Reed Hastings.


