Immersive experience company Disguise has received £1.2m in funding from Innovate UK and the EU as part of a larger investment into MAX-R — an alliance of companies dedicated to advancing virtual production, extended reality, virtual reality and metaverse technologies.
The MAX-R alliance — which is made up of Disguise, the BBC, ARRI, Improbable, Brainstorm, Foundry, FilmLight, The University of Hasselt, Universitat Pompeu Fabra, CREW and FilmAkademie Baden-Wurtumberg — has already announced its first developments.

For Disguise, these are primarily focused on streamlining productions so that filmmakers, live events experts, and broadcasters can use immersive technologies with fewer licence requirements and other costs. Disguise said this would open up the creative possibilities for mid-to-low budget productions, helping to make virtual production and extended reality technology available to projects including shorts, ads and corporate presentations.
Disguise’s new MAX-R technology developments include RSConnect which connects live events to metaverse platforms using a new protocol that allows for the transfer of audio, visual media and metadata from Disguise’s Designer into a third-party system.
Other developments include Depth Reprojection which captures more exciting cinematography on a virtual production set by improving depth estimations, and OCIO which defines colour space on a virtual production set, helping integrate shots into visual effects pipelines.
Other tools are Reimaging 2.0 to reduce downtime when configuring media servers and Porta to enhance the level of control available to on-set operators with software that offers more experimental transitions, scheduling and content manipulation options.
“MAX-R will offer exciting new opportunities to broaden the way creators and audiences craft, present and interact with digital realities,” says Disguise Chief Collaboration Officer Abi Bowman. “By offering an array of tools to streamline existing ways of working or facilitate exciting new ones, we’re making sure that the next generation of content creators have the tools they need to make the virtual world look and feel as real as the physical one.”
You are not signed in
Only registered users can comment on this article.

Netflix strikes ‘first-of-its-kind’ distribution partnership with France’s TF1
Netflix has agreed a ‘first-of-its kind’ partnership deal with TF1 which will allow its subscribers to watch the French broadcaster’s channels and on-demand content directly on its streaming platform.
.jpg)
Streaming eclipses combined broadcast and cable viewing in US for first time
Streaming has overtaken traditional television in terms of viewing for the first time in the US, according to ratings organisation Nielsen.

Kate Phillips appointed as BBC’s Chief Content Officer
The BBC has appointed Kate Phillips as its new Chief Content Officer.

Amazon partners with Roku for connected TV advertising initiative
Amazon and Roku are teaming on a new initiative that will give advertisers access to more than 80% of connected TV (CTV) households in the United States.

EBU and Nvidia partner on sovereign AI to support public broadcasters
The European Broadcasting Union (EBU) and Nvidia have partnered to create sovereign AI and cloud technologies for public service media.