Accelerated VFX workflows, video game characters you can converse with, and auto-generated visual experiences from sound for XR headsets are just some of the AI innovations devised by start-ups as part of a recent Digital Catapult programme. Adrian Pennington reports.
Government-backed deep tech innovation organisation Digital Catapult partners with industry and academia to find advanced technological solutions that benefit businesses UK-wide. In a recent scheme, Digital Catapult allocated funding to help explore how AI could be leveraged by start-ups to boost the creative economy in the South West of England...
You are not signed in
Only registered users can read the rest of this article.

From pilots to production: GenAI and DAM combine for scalable workflows
IBC Conference: Hogarth Worldwide’s Francisco Lima and Orange Logic’s Jim Cavedo discussed the ways genAI is already changing creative production – and why the real breakthrough comes when it’s paired with a strong DAM foundation.

How loud can you stream? Why sound levels are back on the agenda
The annoyance of fluctuating sound levels on TV was part of the viewing experience for decades, but a concerted effort by standards bodies had made those difficulties a thing of the past. Now, old problems have begun to resurface in the new OTT landscape.

ProAV panel: “Fan engagement through a finger is going to be a complete game changer”
IBC2025 Conference: ProAV solutions provider Diversified hosted a panel examining the convergence of AV strategies in sports and enterprise environments.

IBC Technical Papers 2025: Complete list of tech papers
The IBC Technical Papers Programme features original, novel research on solutions to real-world problems faced by the international broadcast and digital media industry.

Future Tech Stage Summary: Day 3
IBC2025: The third day of the IBC2025 Conference brought together a diverse group of experts and innovators from the media, broadcast, and technology sectors to discuss the transformative potential of emerging technologies, particularly AI, 5G, and cloud solutions. Voxo's AI model reports.