/Source - shutterstock_2464837145 (1).jpg)
Accelerated VFX workflows, video game characters you can converse with, and auto-generated visual experiences from sound for XR headsets are just some of the AI innovations devised by start-ups as part of a recent Digital Catapult programme. Adrian Pennington reports.
Government-backed deep tech innovation organisation Digital Catapult partners with industry and academia to find advanced technological solutions that benefit businesses UK-wide. In a recent scheme, Digital Catapult allocated funding to help explore how AI could be leveraged by start-ups to boost the creative economy in the South West of England...
You are not signed in
Only registered users can read the rest of this article.
Touch the future: Immersive video will soon make its presence felt
As XR devices become more accessible and 6G wireless systems emerge, we’ll move from simply watching video to stepping inside it.
Securing the media supply chain: Protecting trust from lens to cloud
Today’s rapidly evolving media production technologies have enabled a new wave of creative workflows. With them comes a tsunami of corresponding infrastructure vulnerabilities.
From broadcast to braincast: A new frontier for AI-powered advertising
From neural interfaces to adaptive AR, brands may soon be capable of delivering messages that respond to real-time brain activity – creating powerful opportunities for engagement, but also raising critical questions about ethics, privacy, and trust. David Howell reports.
Can genAI unlock ad revenue for cash-strapped broadcasters?
The first AI-created adverts are coming to TV as broadcasters look to compete with social media. ITV and Channel 4 explain why they are now scaling up.
5G in broadcast: Standalone capacity to expand broadcasters' horizons
After a few years of stagnation, there are indications that 5G could soon begin to realise its considerable potential for live broadcast, writes David Davies.
