AI is in focus throughout today’s issue of the IBC Daily, with GenAI in sports, the importance of data to AI strategies and how it unlocks pathways to monetisation all being explored. We also delve into the AI Media Innovation Labs Accelerator Project, along with ‘IP Networks: Finding the needle in the haystack’. In addition, the EBU shares details of its new AI Media Hub, and we round up all the latest technology debuts from the IBC showfloor.
IBC2024 Daily Monday
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Major League Volleyball partners with LTN
Major League Volleyball (MLV) is partnering with LTN to support live video production and distribution for what it describes as its most expansive broadcast schedule to date in 2026.
Operative unveils AOS Services Platform
Operative has unveiled its new AOS Services Platform, a foundational, services-based architecture designed to help media companies monetise across linear, streaming, and emerging platforms.
Friend MTS partners with JAS TV
Anti-piracy and video cybersecurity specialist Friend MTS has announced a partnership with Jasmine International (JAS TV) to safeguard premium live sports across Thailand, Laos and Cambodia.
Zixi appoints new head of sales
IP-based video transport and orchestration specialist Zixi has announced the appointment of Heather Mellish as Vice President, Global Sales.
NBA makes strategic investment in Evergent Technologies
The National Basketball Association (NBA) has made a strategic investment in Evergent Technologies, coinciding with a multi-year extension of the companies’ partnership.



