Apple, HBS, Google: Gamechangers highlight latest innovations in VR and discovery

Executives from Apple, HBS and Google highlighted important new innovations during the Gamechangers in Media session at IBC2024.

IBC’s three-day conference programme signed off in style as executives from Apple, Host Broadcast Services (HBS) and Google provided insights into their latest ‘game-changing’ industry developments.

Josh Tidsbury, Senior Manager, Technology Evangelism at Apple, provided a run-down of the ‘game-changing’ nature of the company’s latest must-have (for those not on a budget) gadget, the Apple Vision Pro headset...

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Content Everywhere companies drill down on agentic AI

This year’s IBC saw plenty of discussion about the practical applications of generative and agentic AI. This was particularly evident on the AWS stand in Hall 5, where a third of the demos by partner companies were described as agentic AI-driven. This month’s issue provides Content Everywhere companies with the opportunity to explain where and how they are using agentic AI, and how they see it evolving in future.

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