Tutorials articles

Connective tech – Tutorial, Ep 3: Understanding IPMX

IBC365 Tutorial: Ed Calverley, Technical Director and Trainer at Q3 Media Training walks us through the ins and outs of IPMX – a new IP-based video transport protocol designed to enhance video over IP.

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Connective tech – Tutorial, Ep 2: How Wi-Fi 7 enables improvements for connectivity

IBC365 Tutorial: Ian Wheelock, CTO Europe, Vantiva, explores how Wi-Fi 7 is revolutionising connectivity for IP-based TV delivery in the home.

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Connective tech – Tutorial, Ep 1: Top considerations for moving live video and audio

IBC365 Tutorial: Russell Trafford-Jones, Chair at the IET Media Technical Network, and Communications Manager at Techex, reveals the best practices and potential pitfalls when transporting live video.

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Unlocking the transformative power of Server-Guided Ad Insertion

IBC365 Tutorial highlight: YoSpace’s Paul Davies explores the emergence of Server-Guided Ad Insertion (SGAI) and why it’s becoming a priority over traditional methods like Client-Side (CSAI) and Server-Side Ad Insertion (SSAI).

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Maximising ad-tech opportunities: top tips for media and entertainment publishers

IBC365 Tutorial highlight: From leveraging AI to innovating with privacy and ensuring addressability for all, Google’s Jatin Dev shares essential ad-tech insights for media and entertainment publishers looking to stay ahead.

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How can you effectively tackle outcome measurement?

IBC365 Tutorial highlight: How can you accurately measure outcomes and connect them to ad exposure? ITV’s Sameer Modha walks through the tactics and options to help you find the right approach.

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Ad-tech – Tutorial, Ep 3: How to approach measuring outcomes as a TV media owner

IBC365 Tutorial: Sameer Modha, Measurement Innovation Lead, Commercial, ITV, explains why outcome measurement is crucial for driving real business impact.

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Ad-tech – Tutorial, Ep 2: DAI - what it is and how it works

IBC365 Tutorial: Join Paul Davies, Head of Marketing at Yospace, for an insightful tutorial on the key strategies behind successful Dynamic Ad Insertion (DAI), including introductions to server-side ad insertion (SSAI) and server-guided ad insertion (SGAI).

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Ad-Tech – Tutorial, Ep 1: Navigating the Future of Video with Ad-Tech

IBC365 Tutorial: Jatin Dev, Senior Partnership Lead, Global Sellside at Google UK, looks at how ad-tech operates behind the scenes, the current challenges broadcasters face, and strategies to maximise revenue.

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Streaming – Tutorial, Ep 3: How 5G in broadcasting is revolutionising content production

IBC365 Tutorial: Malcolm Brew from Strathclyde University and Neutral Wireless explains how 5G is evolving to provide valuable use cases in live broadcasting.

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