What are the limits for using GenAI in production and how capable is it of creating skilled and engaging content? IBC365 learns more about the recent findings from Pact’s AI working group.

A busy NAB showed above all that innovation in media and entertainment hasn’t slowed with exhibits on the show floor incorporating AI, prioritising net-zero and integrating with the cloud.

As the Nevada sun sets on NAB 2024, IBC365 shines the spotlight on some of the standout technologies, services and innovations from this year’s show.

Along with emphases on diversity and inclusion, an increasing number of broadcast technology innovators perceive sustainability as a fundamental aspect of progressive business development, writes David Davies.

IBC365 kicked off a new season of live webinars with a discussion on 5G, the imminent rise of 6G and how leading organisations in broadcast are using pioneering technology and user cases to deliver content to consumers.

The cinematographers behind Netflix sci-fi series explain why the sun was such an important element in the show’s VR game world and how they played the story’s fictional science straight down the line.

NAB will witness an industry convulsing with the ‘everything everywhere’ of AI, the emergence of spatial entertainment, the parallel social ‘Creator Economy’ and attempt to explain blockchain. Disruption is the name of the game.

With more TV viewers second screening, it’s no surprise that shoppable ads are a huge area of development and interest, writes Adrian Pennington.

Eight cutting-edge projects have been announced for the IBC Accelerator Innovation Programme to dig deep into topical pain points faced by the M&E sector, and explore hands-on, achievable solutions. The pioneering projects spotlight pivotal media industry trends, including responsible artificial intelligence, sustainability, countering disinformation, connectivity, digital talent provenance, live production advancement and much more.

How are esports organisers leveraging the latest tech to create high-value broadcasts? Ivan Simic reports on the inner workings of a Blast Premier production.