Articles by John Maxwell Hobbs

Merging Sky and NBCUniversal: Engineering culture and collaboration across continents

Integrating the engineering teams from three broadcast giants taught Mansoor Fazil, Director of Global Platform Engineering at Sky that international merging meant acknowledging cultural differences and staying ahead of consumer habits. Fazil spoke to IBC365 to share insights into Sky's cloud-first, hybrid approach and its focus on emerging technologies which will create expansion – at scale and even further afield geographically – to meet their future goals.

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Sky without limits: how Cloud and IP are transforming a broadcasting giant

Sky is in the midst of a multifaceted digital transformation aimed at redefining both operations and the customer experience. IBC365 spoke with Cristina Gomila to find out more.

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Co-piloting the Olympics: “human-centric AI” as a creative partner

Olympic Channel Services created an AI tool to help its editorial team deal with the huge deluge of live content, supporting creative decisions rather than reducing headcount. John Maxwell Hobbs reports.

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Business matters: plugging the knowledge gap across streaming and broadcast

What is the purpose of the RTS’ new mini MBA course and who will benefit the most? IBC365 discovers more about the new TV and streaming course launching early next year.

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“We are aiming to bring high personalisation, advanced segmentation, and DAI into broadcast, closing the gap with digital streaming services

How Brazil’s TV 3.0 will help “close the gap” between broadcast and digital streaming

Brazil’s largest broadcaster, Globo, will be introducing the TV 3.0 platform across the country in 2025. This next-generation platform is not simply about remaining competitive with streaming giants - it’s about redefining the viewer experience. John Maxwell Hobbs reports.

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The Evolution of Live Production: Where are we on the transformational IP journey?

Moderated by IBC’s Mark Smith, the ‘The Evolution of Live Production: Where are we on the transformational IP journey?’ session brought together leaders Abi Hemingway, COO of Jackshoot; Claire Wilkie, Limitless Broadcast’s CEO; Clive Santamaria, ITV’s Chief Architect; and Ian Wagdin, Senior Technology Transfer Manager at the BBC to discuss how IP technology is transforming live production.

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LEO satellites orbit much closer to Earth, reducing the signal travel time and providing a more responsive connection.

Adapting to the evolving landscape of satellite technology in broadcast

Pascale Fromont, VP and General Manager of Media at Intelsat, shares insights into the current state of satellite broadcasting, the impact of IP distribution, and the future of satellite technology.

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IBC2024 Accelerator project: Scalable Ultra-Low Latency Streaming for Premium Sports

In the fast-evolving world of live sports broadcasting, latency has become one of the most critical issues. Broadcasters are increasingly looking for innovative solutions that can match or even surpass the performance of traditional broadcast systems.

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Conference host Sasha Qadri with Mstyslav Chernov

Mstyslav Chernov warns of the impact of narrative manipulation in modern warfare

Journalist, filmmaker and war correspondent Mstyslav Chernov shared insights into his experiences covering conflicts, particularly the war in Ukraine, during an interview closing out this year’s IBC conference sessions.

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IBC2024: Career Development with Rise Academy

Diverse hiring policies and established mentoring schemes essential for engaging future generations

IBC Talent Programme Part 1: At the wrap-up session on the final day of the conference, the IBC Talent Program highlighted the vital role diversity plays in shaping the future of the broadcasting industry.

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