In September, the media and entertainment industry will once again be heading to the RAI Amsterdam for the annual IBC event. The Content Everywhere zone remains at the heart of IBC’s coverage of the ever-expanding OTT and streaming scene, and this year spans Halls 4, 5 and 14. The monthly Content Everywhere newsletter tracks companies in the OTT sector throughout the year, offering insights into latest trends and developments. This month’s issue provides an overview of what Content Everywhere companies hope and expect to see at IBC as they roam the show floors, attend conferences and meet their peers.

Video software provider Synamedia said NATO’s Public Diplomacy Division used its D2C streaming technology to live stream the organisation’s 75th anniversary summit to tens of thousands of viewers on its website and YouTube. The event took place from 9-11 July in Washington D.C.

In just a few weeks’ time, the great and the good of the global media and entertainment industry will convene at the RAI in Amsterdam for this year’s IBC. As usual, technology innovations and new business models will be on show, along with the usual presence of informative and influential speakers during the IBC Conference. And it’s already evident that products and services leveraging AI and generative AI are set to feature heavily this year.

Broadcast and digital video specialist Bitcentral has launched Fusion Gateway, which it described as a cloud offering that bridges the gap between media asset management (MAM) and artificial intelligence (AI) tools.

Subscriber management, billing and CRM systems specialist Magnaquest Technologies will be showcasing its flagship product Sure in Hall 5.

Imaginario AI, a multimodal API and video curation platform, will be on display in Hall 14, sporting library cataloguing, production and packaging capabilities. It offers clip search and ideation, compliance editing, transcription, chapterisation and content repurposing for social channels.

OTT monetisation specialist G-Mana will demonstrate its Ad Suite Gallery, which it claims helps drive engagement and maximise revenue through customisable and interactive ad formats.

Italian SaaS production asset management platform Mnemonica is launching a cloud-based film masters library service dedicated to all rights owners and industry stakeholders, enabling them “to keep precious works always present for business and cultural outreach opportunities.”

Live production technology specialist Appear said it is supporting the live delivery of thousands of camera feeds reaching billions of fans globally during this year’s summer of sports.

Content Everywhere companies are already in planning mode for this year’s IBC, which takes places as usual at RAI Amsterdam in September. Some will also have been working on, or at least taking note of, projects included in the event’s Accelerator Programme, the 2024 iteration of which began last November with a call for challenges, followed by Kickstart Day in March.