Video software provider Synamedia said NATO’s Public Diplomacy Division used its D2C streaming technology to live stream the organisation’s 75th anniversary summit to tens of thousands of viewers on its website and YouTube. The event took place from 9-11 July in Washington D.C.
NATO selected Synamedia Quortex Play for future public events following trials to live stream events including ministerial meetings, the full 14 hours of this year’s NATO Youth Summit, as well as press conferences throughout May and June 2024. Streams were delivered to viewers through multiple channels including YouTube and NATO’s website, as well as via secure reliable transport (SRT) protocol to professional broadcasters, supported by Synamedia and its partner DigiNet.
Synamedia noted that NATO interpreters often provide simultaneous interpretation of public events into multiple languages. It said Quortex Play transcodes the audio from the simultaneous interpretation into multiple audio streams, allowing each viewer to choose their preferred language.
Paul Magis, head of the communications technology centre at NATO, said: “Using Synamedia Quortex Play we now have a reliable and versatile solution to stream live video through our NATO website and social media channels to audiences worldwide and in their own language.”
Julien Signes, EVP of Video Network at Synamedia, added: “NATO is a pioneer in live streaming, showing other political and governmental organisations how they can open their events to a wider audience. While many organisations have used YouTube as their only channel to date, NATO sees the value in also publishing live streams on its own website and by using Quortex Play benefits from lower cloud costs, high reliability, scalability, and enhanced control of the viewers’ experience.”
Bart Delva, broadcast division manager at DigiNet, also commented: “As a Synamedia partner we are aware of how Synamedia Quortex Play’s just-in-time processing brings huge cost savings to anyone streaming video. It has been a pleasure working with NATO using Synamedia’s innovative technology and we look forward to supporting NATO in future as well as joining audiences around the world watching the live stream of the anniversary event in Washington D.C.”
You are not signed in
Only registered users can comment on this article.
BFI to invest £11.85m in UK skills funding
The British Film Institute (BFI) has pledged £11.85m funding over three years to support skills development and training across the UK.
Telxius selects Synamedia Quortex Switch
Telxius has integrated its carrier-grade content delivery network (CDN) with Synamedia’s Quortex Switch platform, which the companies say enables content providers to dynamically switch between CDNs in real time for the first time.
Knowledge Network selects ThinkAnalytics
Knowledge Network, British Columbia’s public educational broadcaster and streaming service, has gone live with ThinkMediaAI to give viewers a personalised TV experience underpinned by intelligent search and content recommendations.
Netflix launches first daily live show The Breakfast Club
Netflix will stream US morning radio show The Breakfast Club daily on its platform from 1 June 2026, marking the streamer’s first daily live programme.
ITV launches Live Addressable+ with Omnicom
ITV, the UK’s largest commercial broadcaster, has officially launched its live broadcast addressable advertising product, Live Addressable+, with an exclusive beta trial in partnership with Omnicom Media Group.
