In September, the media and entertainment industry will once again be heading to the RAI Amsterdam for the annual IBC event. The Content Everywhere zone remains at the heart of IBC’s coverage of the ever-expanding OTT and streaming scene, and this year spans Halls 4, 5 and 14. The monthly Content Everywhere newsletter tracks companies in the OTT sector throughout the year, offering insights into latest trends and developments. This month’s issue provides an overview of what Content Everywhere companies hope and expect to see at IBC as they roam the show floors, attend conferences and meet their peers.
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Securing the media supply chain: Protecting trust from lens to cloud
Today’s rapidly evolving media production technologies have enabled a new wave of creative workflows. With them comes a tsunami of corresponding infrastructure vulnerabilities.
From broadcast to braincast: A new frontier for AI-powered advertising
From neural interfaces to adaptive AR, brands may soon be capable of delivering messages that respond to real-time brain activity – creating powerful opportunities for engagement, but also raising critical questions about ethics, privacy, and trust. David Howell reports.
Can genAI unlock ad revenue for cash-strapped broadcasters?
The first AI-created adverts are coming to TV as broadcasters look to compete with social media. ITV and Channel 4 explain why they are now scaling up.
5G in broadcast: Standalone capacity to expand broadcasters' horizons
After a few years of stagnation, there are indications that 5G could soon begin to realise its considerable potential for live broadcast, writes David Davies.
Content Everywhere companies drill down on agentic AI
This year’s IBC saw plenty of discussion about the practical applications of generative and agentic AI. This was particularly evident on the AWS stand in Hall 5, where a third of the demos by partner companies were described as agentic AI-driven. This month’s issue provides Content Everywhere companies with the opportunity to explain where and how they are using agentic AI, and how they see it evolving in future.
