Articles by Adrian Pennington

FlightStory: Forget the creator economy, this is the era of the creator founder

When individuals can build multi-million pound business empires from chatting to people online, it is high time to call it what it is or get left in the dust, says FlightStory’s Georgie Holt.

Read more
Michael B. Jordan as Smoke in Warner Bros. Pictures’ “SINNERS,” a Warner Bros. Pictures release

Behind the scenes: Sinners

Shooting large format IMAX and designing a surreal montage resonated with the film's themes of spiritual ancestry and musical legacy.

Read more
(L-R) Samantha McMillon, COO, Quay Street Productions; Amber Haque, Presenter and Documentary Maker; Iain MacLeod, Executive Producer, Continuing Drama, ITV; Pam Cavannagh, CEO, Purple Productions; Michael Jochnowitz, Interim Editor of Unscripted Commissioning, BBC; Emma Morris, Executive Editor of Morning Live and The One Show, BBC Studios; Rick Murray, CEO, Workerbee and Chair: Gethin Jones, BBC presenter, Morning Live

Neglect of working class comes home to roost in British TV

A cross-industry initiative aims to reset the TV industry’s class imbalance by 2030, but is there any chance it will succeed?

Read more
MPTS 2025

MPTS 2025 reveals a media industry struggling to keep pace

MPTS 2025 is the latest event to lay bare the faultlines running throughout the TV business which is being eviscerated by AI and the creator economy.

Read more
The Wood Fuzzles

Secret Level: Storyboard to screen without ever picking up a camera

Like it or not, we are potentially only months away from the first AI-generated feature film, and Jason Zada of Secret Level could be the one to deliver it.

Read more
Creative Cities Convention

Creative Cities Convention: Concern and caution expressed by UK TV over tariff threat

Trump’s tariffs and diversity rollback hijacked the agenda at the Creative Cities Convention where creators were also prominent.

Read more
Genies

Talking pictures: How agentic AI could reshape the media landscape

Agentic AI promises to increase supply chain efficiencies and improve content personalisation as consumers begin to converse with avatars and their devices.

Read more
(L-R) Joseph Quinn, Michael Gandolfini, Joe Macaulay, Henrique Zaga, D’Pharaoh Woon-A-Tai, Will Poulter, Kit Connor, Noah Centineo, Taylor John Smith, Adain Bradley, Cosmo Jarvis, Charles Melton

Behind the scenes: Warfare

Extended takes, 360-degree sets, and military authenticity reinforce the fog of war recreated from the memories of real life US soldiers.

Read more
Behind the Scenes: Bella Ramsey and Isabela Merced in The Last of Us

Behind the scenes: The Last of Us II

There is a version of episode 2 where the brutal death of a loved character isn’t quite so extreme. But they chose not to go there, explains editor Timothy A Good.

Read more

Flawless AI: “You can't put new lines in people's mouths without consent”

AI tools like Flawless visual dubbing are making a strong case for standard use in Hollywood.

Read more