Articles by Adrian Pennington
women in tech

Women In Immersive Tech IT’s Muki Kulhan: “We want to burst these doors open and keep the conversation going.”

At the conference session “Industries of Tomorrow: How to Embrace Change and Ride the Wave”, IBC heard inspiring stories of women making a difference, sometimes against the odds.

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Europe Streaming

3Vision’s Rafi Cohen: “Europe has just an 18% share of the global market”

Europe may not have a Netflix or a Disney+, but there’s still a lot going on in its streaming market, as an IBC2025 panel at the Content Everywhere session “How Europe is Redefining Global Streaming” has outlined.

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d3 led zeppelin

Behind the scenes of Becoming Led Zeppelin with Director Bernard MacMahon and Sound Supervisor Nicholas Bergh

Becoming Led Zeppelin is the highest earning documentary of 2025 and IMAX’s highest-ever earning docu release. This is due at least in part to the efforts made to faithfully recreate the experience of first hearing the band.

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mike darcey

Mike Darcey: “Like trying to predict the impact of the internet from the standpoint of the ‘90s”

IBC Keynote preview: Media industry commentator Mike Darcey presents an alternative view of the M&E sector ahead of his IBC Keynote session on 14 September.

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Host Sasha Qadri with Justine Ryst, MD, YouTube France, and Grace Boswood, Director of Technology & Distribution at Channel 4

Broadcasters find growth in partnerships

A billion hours of YouTube is watched on TV every day, and broadcasters need to figure out how to adapt.

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cto roundtable

WBD’s Avi Saxena: “The amount of metadata that can be extracted is insane”

In an IBC keynote, the CTOs of Warner Bros. Discovery and ITV concluded that AI has moved beyond the experimentation phase to deliver positive benefits to the business, and that metadata is the key.

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world skills

Caretta Research’s Angeliki Megariti: “The biggest barrier for broadcast and media buyers is a lack of AI skills”

AI is front and centre of skills and training for the industry with a clear opportunity for vendors to grasp, according to new research unveiled at the World Skills Café (WSC) at IBC2025.

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CTO Panel: WBD’s Avi Saxena on facing a “highly volatile but innovative” industry

IBC Conference: Warner Bros. Discovery’s Avi Saxena will take part in an IBC panel of CTOs investigating how best to extract value from the new and rapidly evolving tools of the trade.

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google partners

IBC Conference: Google’s Justin Gupta on how to “maximise digital revenues” with ad-tech

Google's Justin Gupta will participate in an IBC2025 panel devoted to the latest dynamic and interactive ad formats that broadcasters need to deliver sustainable revenue distribution models.

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EWC2025 2

Esports World Cup: “Everybody born on this planet is going to be a gamer”

The Esports World Cup demonstrated a future in which competitive video gaming blends with traditional sport and entertainment on a global scale. Adrian Pennington reports.

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