Articles by Adrian Pennington

CTO Panel: WBD’s Avi Saxena on facing a “highly volatile but innovative” industry

IBC Conference: Warner Bros. Discovery’s Avi Saxena will take part in an IBC panel of CTOs investigating how best to extract value from the new and rapidly evolving tools of the trade.

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IBC Conference: Google’s Justin Gupta on how to “maximise digital revenues” with ad-tech

Google's Justin Gupta will participate in an IBC2025 panel devoted to the latest dynamic and interactive ad formats that broadcasters need to deliver sustainable revenue distribution models.

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Esports World Cup: “Everybody born on this planet is going to be a gamer”

The Esports World Cup demonstrated a future in which competitive video gaming blends with traditional sport and entertainment on a global scale. Adrian Pennington reports.

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Shonda Rhimes: “I'm never going to write a show that doesn't include me”

The Grey’s Anatomy creator recounts her groundbreaking career and calls Bridgerton “a workplace drama” while receiving the Edinburgh Fellowship Award.

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The Future is Now – TV's Place in the New World Order panel session

Edinburgh TV Festival: TV tourists, the Trump effect and YouTube

British TV is in the midst of generational transformation and for better or for worse, is ever more directly affected by the global TV industry.

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IBC Conference: BBC Sport’s John Murphy on the evolution of virtual studios

BBC Sport’s John Murphy divulges the expert insights he gained on AR, LED volumes and camera tracking from setting up the virtual studios for Match of the Day and several major sporting tournaments.

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IBC Conference: Roku on the value of out-of-app discovery

Watching TV is not supposed to be hard. It should be pleasurable, but the industry has tied itself in knots as content and platforms fragment then coalesce in the shift to streaming.

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IBC Conference: Yahoo Mail’s Harish Sarma on the untouched territory of broadcaster emails

IBC Conference: Yahoo Mail’s Harish Sarma on the “untouched territory” of broadcaster emails

Yahoo Mail Vice President (VP) of Business Development and Partnerships Harish Sarma will speak on the IBC panel ‘The Power of Collaboration: How strategic partnerships are transforming broadcasting’ on 12 September.

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Behind the Scenes: Bookish

Behind the scenes – Bookish: “We murder very well”

It seems unlikely that Mark Gatiss would ever get angry but mention ‘cosy crime’ and the Sherlock creator exhibits mild exasperation.

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Producer Lewis Hamilton on the set of Apple Original Films’ “F1® The Movie,” a Warner Bros. Pictures release

Behind the scenes – F1: The Movie

F1: The Movie gives the sensation of racing at 200mph from a driver’s eye view thanks to two sets of new cameras custom-engineered for the film.

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