Distribution & Consumption

3SS puts content in the driving seat

Stuttgart-based UX specialist 3SS is set to bring together players in the automotive industry with content providers at IBC, including hosting a workshop that will explore the future of in-vehicle entertainment.

It will also be showcasing the 3Ready Automotive software for in-vehicle entertainment and demonstrating how it has been pre-integrated with navigation system provider TomTom.

3screensolutions3amcon_341449.jpg
In-vehicle entertainment is the subject of a 3SS and COVESA workshop at IBC

In addition, 3SS is leading the entertainment working group within the COVESA organisation that includes both car OEMs and content providers to bring more content to vehicles.

3SS believes that consumers’ cars are the next rising frontier for content owners and carmakers to engage with customers.

Felix Walter, Head of Automotive at 3SS, said: “Today’s consumers expect to be able to increase the value of time spent in cars.”

“During the workshop 3SS is holding during IBC, both OEMs and content providers will get a chance to openly discuss and tackle the biggest challenges to make the content more accessible within the automotive industry,” Walter added.

Visitors can register for the event, which takes place in Room G107 on 13 September, at the COVESA website.

Stand Number: 4.C02, 4.C04, 4.C06

Company: 3 Screen Solutions

Comments
Latest Product news
3Ready Hero aims to get viewers chatting with their STB

Natural interactions with 3ReadyHero from 3SS

At IBC2025, software provider 3 Screen Solutions (3SS) will be showcasing 3Ready Hero, which makes use of gen AI to enable natural ‘conversational’ interactions on Android TV set-top boxes. The standalone product integrates with the custom launcher on the device and connects to any backend, recommendation engine, or individual telco or operator system.

Read more
Custom Consoles’ MediaWall and Module-R desks in CNBC Europe’s new control suite

CNBC revamps with Custom Consoles’ Module-R

CNBC has installed Custom Consoles’ Module-R desks and MediaWalls in its European HQ. The new technical control desks and monitor display frames were part of a system relocation and upgrade in its central London facility.

Read more
Favourites:

Registered users only: Login

Share this:
Other themes: