Content production developer Projective is unveiling Strawberry 7, a significant upgrade to its creative project framework.
Featuring a fully redesigned and intuitive user interface, Projective claims Strawberry 7 maximises usability and efficiency while eliminating workflow bottlenecks.
Its advanced media intelligence features, including AI-powered search and tagging, allow creative teams to locate specific clips, graphics, or soundbites in seconds, even within massive content libraries.
Combined with tools like advanced speech-to-text transcription, Strawberry 7 empowers teams to streamline workflows, boost productivity, and deliver high-quality content faster than ever before.
Derek Barrilleaux, CEO, Projective, said: “At IBC, we’re not just showcasing new tools; we’re presenting actionable solutions that empower teams to focus on creativity without being bogged down by operational inefficiencies. We couldn’t be more excited to demonstrate how our innovations bring clarity, speed, and flexibility to the table.”
The company is also showcasing its Strawberry Multisite technology, integrating cloud and on-premises infrastructures to streamline collaborative workflows.
Stand Number: 1.A04
Company: Projective Technology
LTN promotes Bryan McGuirk to CRO role
LTN today announced the promotion of Bryan McGuirk to the role of chief revenue officer (CRO), with a remit to drive the company’s global growth and strengthen its leadership in IP-based distribution.
Accedo's Hibox Systems launches xprs for hospitality TV
Hibox Systems, a subsidiary of the Accedo Group, has launched Hibox xprs, which is designed to allow telecom operators and service providers support the provision of managed hospitality TV services in hotels.
ThinkAnalytics launches agentic AI metadata
ThinkAnalytics has launched ThinkMetadataAI, the latest development in its recommendations, search and discovery services.
Comcast Technology Solutions wins Dubai Media deal
Comcast Technology Solutions (CTS) has been selected by Dubai Media, the official media organisation of the Government of Dubai, as the end-to-end technology provider for its next-generation video streaming platform.
Norigin Media partners with SoundCloud
Norigin Media has partnered with SoundCloud to launch the creator-first platform’s new UI/UX on connected TV. It said SoundCloud’s app will be therefore be made available to a broader audience of music fans and consumers.
