Operative launches AOS Insights

Advertising management specialist Operative has announced the launch of AOS Insights, described as an enhanced analytics and reporting module for AOS, Operative’s intelligent media management platform.

According to Operative, the service enables media companies to take control of their advertising data and surface real-time, revenue-driving insights directly within their sales and operational workflows. It adds that AOS Insights replaces legacy reporting tools with embedded interactive visualisations that empower media companies to realise cost savings, operational efficiencies, and new revenue opportunities.

Michael Grossi, CEO at Operative, said: “Media companies are under constant pressure to optimise revenue across their linear, streaming, and digital businesses. With AOS Insights, we’ve embedded the advanced BI capabilities our customers need directly into the AOS platform – so they can act on revenue opportunities the moment insights appear.”

AOS Insights is built on an API-first, cloud-native architecture, and uses BigQuery, Google Cloud’s unified data to AI platform, as its data ingestion and mapping engine, combined with Looker, Google Cloud’s intelligent BI solution to streamline reporting efficiencies and reduce costs for users.

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