Netflix has begun rolling out AV1 Film Grain Synthesis (FGS) streams across its catalogue, a move the platform says will allow it to preserve the artistic integrity of film grain while optimising data efficiency.
FGS has been part of the AV1 standard since its inception, but Netflix only enabled it for a limited number of titles during its initial launch of the AV1 codec in 2021.
A key part of the look of classic movies, film grain’s random nature makes it notoriously difficult to compress. Traditional compression algorithms struggle to manage it, often forcing a choice between preserving the grain and reducing file size.
AV1 Film Grain Synthesis tool preserves the artistic integrity of film grain while making the content “easier to compress” by denoising the source video prior to encoding.
The move was announced in a Netflix Technology Blog post, which concluded: “Enabling AV1 Film Grain Synthesis has led to significant bitrate reduction, allowing us to deliver high-quality video with less data while preserving the artistic integrity of film grain.”
To evaluate the impact of AV1 Film Grain Synthesis, Netflix selected approximately 300 titles from its catalogue, each with varying levels of graininess. Netflix reported a 36% reduction in average bitrate for resolutions of 1080p and above when AV1 film grain synthesis is enabled.
For resolutions below 1080p, the reduction in bitrate is relatively small, reaching only a 10% decrease, likely because noise is filtered out during the downscaling process.
Netflix opens visual effects studio in India
Netflix has opened a visual effects and innovation studio in India.
Barb names Caroline Baxter as CEO
Barb, the UK’s TV audience measurement organisation, has appointed Caroline Baxter as Chief Executive.
Fifth Season acquires UK producer Story Collective
Fifth Season, the film and TV production and distribution group behind Apple TV hit Severance, has acquired UK independent producer Story Collective.
Tim Davie on “national asset” BBC World Service: “We should be doubling the funding”
The BBC World Service is a “UK national asset”, “important to its national defence and reputation”, for which the government "should be doubling the funding”, according to the organisation’s outgoing Director General, Tim Davie.
Canal+ launches AI-powered content search with OpenAI
To enable users to find content through natural language queries, the Canal+ app will roll out a search function powered by OpenAI technology in June 2026.

